Business & Ecommerce Guides
Understand the calculations behind product costs, pricing, margins and online store performance.
GUIDE
Profit Margin vs. Markup: What’s the Difference?
Understand how profit margin and markup use different bases, with simple formulas and examples.
Read guide →GUIDEHow to Price a Product for Profit
A practical framework for including product cost, shipping, fees, advertising and a target margin.
Read guide →GUIDEHow to Calculate Landed Cost
Learn which import expenses belong in landed cost and how to calculate a per-unit estimate.
Read guide →GUIDEEcommerce Profit: Costs Every Store Should Track
A simple guide to estimating online store profit after fulfillment, fees, advertising and returns.
Read guide →